Our Aggressive Marketing System

Multiple Listing Service (MLS)
On the next day following the signing of the listing agreement, your property is put into the MLS system. The MLS system allows other agents to show your home to their prospective buyers. Two thirds of all home buyers use a real estate agent, so this is a very important process in our marketing plan.

Custom For Sale Sign / Programmable Lockbox
Many properties are sold from "sign calls". ERA Lucas Realty Group has many signs throughout the area with our phone number and web site address. Many buyers looking for properties in certain neighborhoods call after seeing a sign. We always have someone from ERA Lucas Realty Group available for buyer calls. We also provide a programmable, high security lockbox to ensure that your home is never off the market.

Custom Brochure
Our listing coordinator will custom design a full color, digitally enhanced brochure for your home. We will resupply brochures to your home every week so they will never be empty.

Advertising
Some agents will tell you advertising does not work. They are wrong, and generally they just don't want to spend the money. We spend over $15,000 per month on marketing. We advertise in The Arizona Republic, The Wrangler Newspaper, Homes and Land Magazine, and ERA Lucas Realty Group News and Real Estate Report. We also have an extensive Internet marketing campaign.

Additionally, your property will gain more exposure and brand recognition through our new affiliation with ERA.

ERA Lucas Realty Group News and Real Estate Report
We produce, publish, and distribute our custom, full color magazine to 10,000 homes in the area. These magazines have all of our listings in them, and they produce many responses in the form of buyers which means more possible buyers for your home.

High Tech / High Touch
We are leading the industry with our advanced technology. What it means to you is we are able to do all the things we do faster and better. Which means we sell your home faster, for more money, and with fewer hassles. Our average market time is 32 days compared to the MLS average which is 57 days. We believe this is a direct result of our aggressive marketing plan, team concept, and advanced technology.

Internet
ERA Lucas Realty Group will place your home on our Internet site at www.LucasRealtyGroup.com and on numerous national portals and sites that are popular with prospective buyers.

Virtual Tour
After listing your home, we will shoot a 360 degree virtual tour. This virtual tour will be placed on our web site and the national portals. This innovative marketing technique allows prospective buyers to take a virtual walk through your home!

Proper Pricing
Many times, half the battle of selling your home is correct pricing. We have experience at appraising so we know how to properly price homes - taking into account location, amenities, condition, and appreciation over time. We try as hard as we can to attain the highest price we can for your home. We will also communicate with agents who have shown your home to get their feedback on the pricing.

Negotiating / Contracts Specialists
Our team of Realtors has untold years of experience negotiating contracts. And, because of that, we net an average of 98.5% of the asking price for our listings. That's 1.5% higher then the MLS average. What's 1.5% of the value of your home?

Representation
Most home sellers feel that once the marketing has been done that the process of selling is near completion. This is far from the truth. You are actually only a partial way to a successful close of escrow. Our representation during this second half of the process is where ERA Lucas Realty Group’s expertise really shows. We have untold years of experience in negotiating contracts and transacting escrows. We will be working diligently with you and behind the scenes to ensure that you have a smooth and pleasant real estate transaction.

The Team Concept
When you hire ERA Lucas Realty Group you will have a whole team of professionals working in their area of expertise to sell your home. The team concept is the future of real estate and you can have it today. We will never run out of time for you because someone will always be available.

We Listen
If you have any questions or concerns about the marketing or sale of your home we will always be available. We want you as a customer for life so we go out of our way to make sure you have a pleasant experience.